The ‘National Fitness Days’ are part of the European Week of Sport (EWoS) - a European initiative which promote sport and physical activity and encourage Europeans to #BEACTIVE on a regular basis, regardless age, background and fitness level. The events will be organised between the 23rd and 30th September 2017.
The National Fitness Days will represent the fitness sector contribution to the EWoS and it will be an opportunity to present the economic and social potentials of fitness. Moreover, it will provide to the fitness clubs the occasion to have new market/membership opportunities and media visibility. The most important part of the National Fitness Days will be events and activities organised by fitness clubs and gyms, at local level under the #BEACTIVE branding.
The European Commission supports the National Fitness Days concept and will include all organised events in the official calendar of the Week, and promote them during summertime.
The participating fitness clubs will be free to organise events and activities such as;
- special offers, costs reductions or discounts to new, existing and former members, as marketing tools but also special packs to address specific target groups (e.g. the elderly)
- Open-door events to invite citizens to come and try several classes and activities;
- To create themes such as buddy programmes, where members could bring a friend or relative with them, etc.