Health Promotion and Prevention: The Right Ingredients

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On Wednesday June 20th, EuropeActive took part in a panel discussion about health promotion and prevention, in Brussels. EuropeActive is very involved in promoting health enhancing physical activity, with successfully completed projects such as ALCIS and PAHA, and our current Let’s #BEACTIVE project

Many of the speakers mentioned the results of the latest Eurobarometer on sport and physical activity. A shocking 46% of Europeans never do sport or exercise, leading to a plethora of health problems and costing the European member states over 80 billion euros each year. With the Let’s #BEACTIVE project, EuropeActive will try to reach 60 000 inactive Europeans and convert them to leading healthier and more active lives. Thereby helping to turn the tide of inactivity.

EuropeActive also puts in time and effort to support and stimulate the European week of sport in general, and the fitness theme in particular. It does so by organising the National fitness days. During the week of sport we encourage fitness clubs throughout Europe to open their doors to everyone and show them the many possibilities that modern gyms offer. Last year we reached 5000 fitness clubs and 44 000 exercise professionals with our National Fitness Days campaign.  

Picture: FTI Consulting EU